Business,  Sustainability

Your organisation has to take the responsibility to contribute to a sustainable future!

Today, more and more organisations understand the need for contributing to a sustainable future. The words technology, innovation, energy, sustainability, investment, etc., are popping up like mushrooms worldwide. Yet, these words can also be vague and meaningless because nowadays, companies can easily misuse these terms to keep up with the trends instead of genuinely trying to improve the world. Also, many organisations don’t even understand the concept of ‘sustainability.’ Don’t be one of those organisations, but do your part and take the responsibility to contribute to a sustainable future! 

It starts with taking your responsibility! 

As an organisation, you can be a great role model for many of your employees and other relations and make a difference on a bigger scale. Your organisation can contribute and create improvements at an accelerated rate. Your organisation can be a bright star in changing the world by taking the responsibility to contribute to a sustainable future. 

By thinking ‘it doesn’t apply to my organisation because I already do everything I can’ or ‘my hands are already full, and I cannot focus on all aspects at the same time’ is exactly where it goes wrong! No, I do not deny your hard work or claim you don’t do everything you can to contribute. However, in my experience, most organisations, especially those whose core business is selling goods or services to profit, have room for unleashing the fullest potential for sustainability. 

Most common misconceptions

When reading the word ‘sustainability, many people think it doesn’t concern them, and it’s the responsibility of the humanitarian non-profit organisations, such as the United Nations. They also believe that being green means that before tomorrow morning, they have to be vegan, entirely green, drive electric cars, turn off the heat while there is -10 outside, throw away their printer, and have no time for that. Yes, the latter sounds fantastic, but idealism doesn’t have to be incompatible with realism. 

Your organisation doesn’t have to stop doing what it does best. It can be the best in its field and do the things it always does with only one addition: making conscious choices! 

It follows with changing the way of thinking and raising awareness!

It’s time to explore your knowledge and expand your awareness, and there is no need in changing one day! 

CHANGE your attitude from ‘I have to focus on my business, and someone else can focus on sustainability ‘to ‘how can I meet my organisations’ needs without compromising the ability of others in the future. ‘ 

CHANGE your way of thinking from ‘it’s not my fault, so it’s not my job to solve it ‘to ‘no matter whose fault is that, what can I do to solve it? ‘It’s not us ‘us versus them’. It’s ‘we’re in it together.’

BREAK the vicious circle by focusing on solving the problem instead of pointing fingers at the guilty ones. Learn from mistakes and use that wisdom and experience to focus on a better future. We all have to work together because we all have the same goal: to make the world a better place for all of us. 

Don’t complain about society’s mistakes because you are part of society. As a society, we go through a face of learning, changing and improving the same as an individual. Complaining brings us nowhere, but learning from the mistakes and use that knowledge for future decisions can bring us a step closer to a better future.

Of course, one does not exclude the other; individuals and organisations both have to lead the way to a better world. We all have to do our part the best we can with our recourses because we are part of the organisations. 


What can you do and how to make a start? 

By contributing to a sustainable future, you have to do more than follow the law and the government’s guidelines. Do a little extra and THINK BIGGER than yourself! 

Each organisation has different responsibilities on a different level, with various tools. 

  • Change the way you think
  • Create awareness
  • Inventory your organisation’s availability to use the fullest potential! 

It takes time, like learning new tricks or habits, but reminding yourself what it all about makes it all worth it. 

Thank you for reading 
Source picture: pexels